Our Focus

PR Strategists is a public relations/communications company focused on bringing relationships back into public relations. Many organizations, both public and private, often reference the unflattering side of the field, namely “spin” and “image building.” PR Strategists is grounded in the essential role of public relations--building and managing relationships between an organization and its publics.

Our Approach

Government and private sector experience has provided PR Strategists with crucial insight into how good communications can help an organization meet its goals. Truly managing relationships involves knowing and understanding the priorities, motivation, and perceived barriers of an intended audience and developing creative strategies to meet their needs. PR Strategists employs strategies that are rooted in research, yet flexible enough to take advantage of new innovations and new technologies.….designing messages, strategies, and materials that succeed.

Our Leadership

PR Strategists is headed by LaTonya Kittles Hendricks, a communicator with over 15 years experience in the field, the vast majority of which has focused on public relations, health communications, and social marketing for federal government agencies. Ms. Kittles Hendricks has led numerous communications programs focusing on:

• PR launches for scientific research initiatives
• Outreach to targeted populations (scientists, researchers, physicians, minority and underserved communities)
• Patient recruitment and retention for government-funded clinical trials
• Health promotion campaigns
• Multicultural and youth outreach
• Mainstream and multicultural media outreach
• Partnership development and coalition building